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Ford enters race to offer eyes-off driving tech, starting with $30,000 EV in 2028
Ford aims to democratize Level 3 autonomous driving with in-house tech, cutting costs by 30% and launching on a $30,000 electric pickup using its new UEV platform by 2028.
- On Wednesday at CES in Las Vegas, Ford Motor Co. announced plans for a Level 3 `eyes-off` system on a $30,000 EV by 2028 using the Universal EV platform.
- Ford's skunkworks shifted the company from large electric pickups to smaller, affordable EVs after cutting EV spending last year and expecting $19.5 billion in special items through 2027.
- Field said the system will use an array of sensors and in-house software to lower costs, debut an integrated digital platform, and launch an AI assistant via phone apps early 2026 and in-vehicle in 2027.
- Ford will invest about $5 billion in U.S. plants to produce vehicles and batteries, placing it in competition with Tesla, General Motors and Rivian Automotive while offering the system on a mainstream EV first.
- The Universal EV platform positions Ford to offer Level 3 on mainstream models, with the first UEV-based midsize pickup expected in 2027, potentially reshaping the automated driving market.
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Ford Says ‘Eyes-Off’ Driving Coming to New $30,000 Electric Truck in 2028
Ford Motor Company said on Jan. 8 that it’s developing new hardware and software that will enable autonomous eyes-off driving capabilities by 2028 in a newly developed and affordable electric truck. Doug Field, Ford’s chief officer of electric vehicles (EVs), digital, and design, said at the Great Minds Stage at CES 2026 in Las Vegas that the Detroit automaker plans on rolling out a more affordable four-door midsize electric truck in 2027 with a…
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Coverage Details
Total News Sources34
Leaning Left12Leaning Right3Center11Last UpdatedBias Distribution46% Left
Bias Distribution
- 46% of the sources lean Left
46% Left
L 46%
C 42%
12%
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