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Ford CEO Favors Waymo’s LiDAR Approach over Tesla’s Vision-only Self-Driving

  • Ford CEO Jim Farley questioned the effectiveness of Tesla's camera-only self-driving technology and highlighted his preference for Waymo's LiDAR-based system in a recent discussion.
  • Ford stopped pursuing a fully autonomous Level 4 system and now focuses on partnerships and its BlueCruise Level 2 technology for hands-free highway driving.
  • Farley emphasized LiDAR's mission-critical role in detecting obstacles cameras may miss and stressed consumer trust and caution in adopting new technology.
  • Ford shares have risen over 9% year to date amid intense global competition with China, which Farley called a serious threat to Ford's future.
  • Farley stated Ford will continue partnering for autonomy and is unlikely to license Tesla technology soon, highlighting a strategic divergence in autonomous driving approaches.
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The head of one of the largest US automakers considers Tesla's self-driving system to be problematic.

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Fortune broke the news in New York, United States on Saturday, June 28, 2025.
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