Ford CEO Favors Waymo’s LiDAR Approach over Tesla’s Vision-only Self-Driving
- Ford CEO Jim Farley questioned the effectiveness of Tesla's camera-only self-driving technology and highlighted his preference for Waymo's LiDAR-based system in a recent discussion.
- Ford stopped pursuing a fully autonomous Level 4 system and now focuses on partnerships and its BlueCruise Level 2 technology for hands-free highway driving.
- Farley emphasized LiDAR's mission-critical role in detecting obstacles cameras may miss and stressed consumer trust and caution in adopting new technology.
- Ford shares have risen over 9% year to date amid intense global competition with China, which Farley called a serious threat to Ford's future.
- Farley stated Ford will continue partnering for autonomy and is unlikely to license Tesla technology soon, highlighting a strategic divergence in autonomous driving approaches.
12 Articles
12 Articles


Ford's CEO says China's EV progress is 'the most humbling thing' he's ever seen
"We are in global competition with China and it's not just EVs. And if we lose this, we do not have a future Ford," Jim Farley, the CEO of Ford, said.Ker Robertson via Getty ImagesThe CEO of Ford said China's EVs are "far superior" to what the West has to offer."It's the most humbling thing I have ever seen," Jim Farley said at the Aspen Ideas Festival.Farley praised Xiaomi's maiden electric vehicle, the SU7 last year after testing it.Jim Farley…
Ford CEO favors Waymo’s LiDAR approach over Tesla’s vision-only self-driving
Ford CEO Jim Farley shared some skepticism about Tesla’s camera-only approach to self-driving during a recent appearance at the Aspen Ideas Festival. When asked to compare Waymo and Tesla’s autonomous driving systems, Farley stated that Waymo’s LiDAR-based approach made “more sense,” citing safety, consumer trust, and the limitations of camera-based models. Waymo’s LiDAR vs. Tesla’s Vision-Only Approach Farley was speaking with author Walter Isa…
Ford CEO Jim Farley Believes Waymo's Approach Makes More Sense Than Elon Musk-led Tesla's: 'When You Have A Brand Like Ford... You Have To Be Really Careful' - Alphabet (NASDAQ:GOOG), Ford Motor (NYSE:F)
Ford CEO skeptical of Tesla's autonomous driving strategy, prefers LiDAR. Ford prioritizing BlueCruise Level 2 system while Tesla launches robotaxi service with camera-only approach.
Ford CEO Jim Farley says Waymo’s approach to self-driving makes more sense than Tesla’s
Ford CEO Jim Farley expressed skepticism about the technological approach to self-driving cars being pursued by Tesla, citing consumer “trust” and the need to “be really careful” as reasons why Ford sees more potential in systems based on laser sensors like those in Waymo vehicles. The comments are the latest indication of the auto industry’s resistance to Tesla CEO Elon Musk’s vision of less expensive self-driving vehicles that use only video c…
The head of one of the largest US automakers considers Tesla's self-driving system to be problematic.
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