For Supergoop and Liza Koshy, SPF Is About More Than Skincare

For Supergoop and Liza Koshy, SPF Is About More Than Skincare

The pair's 'Feel Super' campaign brings a new sense of purpose and inclusivity to the brand

Merit's New Tinted SPF Will Be Your Summer Uniform

We can't belive it's mineral.ByrdieWe all know how important SPF is for our skin, both present and future. That doesn't necessarily mean we like to put it on; we do it because we *must* do it to go about our day and feel somewhat on top of things.The good news is... Merit knows this. It's funny, right? The minimalist skincare and makeup brand seems to always know what we want—or at least what we need. And then, they go and formulate it for us.On…

Supergoop taps influencer Liza Koshy in playful effort ahead of summer - Brand Innovators

Sunblock brand Supergoop! is working with influencer/actress Liza Koshy on a social campaign to promote its products during Skin Cancer Awareness Month. Koshy has been the brand’s “Chief Super Officer” in the “Feel Super” campaign, a campy effort designed to inspire people to choose Supergoop! for their daily SPF, that has run for the last month. In the final spot, which debuted on May 8th, Koshy retires after coming to realize that Supergoop! a…