Netflix chief says the 'bigger opportunity' for AI in filmmaking isn't just cutting costs, but making movies '10% better'

Netflix chief says the 'bigger opportunity' for AI in filmmaking isn't just cutting costs, but making movies '10% better'

Ted Sarandos, co-CEO of Netflix, said AI has the opportunity to make movies "better" in addition to being more cost-efficient.GettyTed Sarandos, the co-CEO of Netflix, said AI can open the door to improving movies overall.In addition to making them cheaper, as James Cameron recently said, Sarandos said he believes movies can be made "better."Talent at Netflix is already leveraging AI, particularly in VFX, he said on a Q1 earnings call.Netflix co…

Besides adapted lighting conditions, the technology is also used to rejuvenate actors visually. This could significantly reduce the cost of production. However, the development in the industry does not only result in positive reactions.

Netflix uses artificial intelligence in its productions, among other things for cheaper special effects. Thus, the video streaming market leader relies on a technology whose consequences for film art and jobs many in the industry fear.

When it comes to video streaming, Netflix is the clear number one with hundreds of millions of viewers. As a result, the company is increasingly using the trends in the production of films and series. Netflix uses artificial intelligence in its productions, including for cheaper special effects. This allows the video streaming market leader to use a technology whose consequences for film art and for jobs many in the industry fear. Netflix co-hea…

The streaming service Netflix uses AI in its productions. Netflix also exceeds analyst expectations with the latest quarterly figures.

Netflix builds on artificial intelligence in its productions, for example for cheaper special effects. This allows the video streaming market leader to rely on a technology whose consequences for film art and jobs are feared by many in the industry.