Covid buy refresh & tariff fears drove iPad sales renaissance

Covid buy refresh & tariff fears drove iPad sales renaissance

Millions of users replaced their aging early pandemic iPad in early 2025, fueling a sales rebound amplified by tariff fears and fresh hardware upgrades.iPad AirThe tablet market saw renewed energy in the first quarter as consumers upgraded devices bought during the height of COVID-19 lockdowns. With many of those iPads reaching the end of their typical lifecycle, Apple's growth came from a wave of replacements.A temporary surge in imports, trigg…

Consumers and educational institutions are boosting demand. Apple is also expanding its lead in the tablet market ahead of Samsung.

At the beginning of May, Apple announced that the iPads sold more frequently than in the previous year's quarter, equal to 15 percent. The well-known market research firm Canalys looked at the entire tablet market in the first quarter of 2025 and noted some trends: Apple was able to defend its leadership on the tablet market, the market share increased from 35.5 percent to 37.3 percent. Overall, the tablet market grew by 8.5 percent in the first…

iPad sales grow in 2025: Apple dominates thanks to the replacement of models sold in the pandemic and user loyalty - on macitynet.it For iPad, the pandemic effect pushes sales