For Brands, Using Music in Social Posts Has Never Been Riskier. Here’s How to Help Avoid Being Sued (Guest Column)

For Brands, Using Music in Social Posts Has Never Been Riskier. Here’s How to Help Avoid Being Sued (Guest Column)

In recent years, social media platforms have become a key battleground for copyright infringement disputes, with music rights holders targeting brands that use copyrighted tracks in social media posts. This development can be traced, in part, to increasingly sophisticated software that major music labels and publishers use to monitor infringing uses of their songs online — a reaction to the “whack-a-mole” frustration that rights holders feel w…