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For Black Friday, Retailers Face Shoppers with Smaller Budgets

Summary by WWD
As shoppers plan to spend 30 percent less on Black Friday, proactive preparation and deep discounts are essential for driving conversions.

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For Black Friday, Retailers Face Shoppers with Smaller Budgets

As shoppers plan to spend 30 percent less on Black Friday, proactive preparation and deep discounts are essential for driving conversions.

·New York, United States
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WWD broke the news in New York, United States on Wednesday, October 21, 2026.
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