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Football, But Make It Vibes - Breaking The Lines

Summary by Breaking The Lines
When Identity Becomes a Product There was a time when a football club's identity came from what happened on the pitch. Now? It often feels like it’s crafted in a boardroom, signed off by a creative agency, and rolled out in 4K. Sure, tactics still matter. But increasingly, we’re watching curated projects, not football
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Football, But Make It Vibes - Breaking The Lines

When Identity Becomes a Product There was a time when a football club's identity came from what happened on the pitch. Now? It often feels like it’s crafted in a boardroom, signed off by a creative agency, and rolled out in 4K. Sure, tactics still matter. But increasingly, we’re watching curated projects, not football

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Breaking The Lines broke the news in on Wednesday, April 2, 2025.
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