Folk VML launches masterbrand campaign to celebrate freshness of Brennans Bread

Folk VML and Brennans Bread launch new masterbrand campaign celebrating the irresistible freshness of Ireland’s favourite loaf – Marketing Communication News

Folk VML has launched a new integrated brand campaign for Brennans Bread designed to re-establish the brand’s authority around freshness while showcasing the breadth of its range for modern Irish households. Launching from 16th March, the campaign runs across TV, VOD, Out of Home, social and in-store, bringing Brennans’ iconic promise of “Today’s Bread Today” to life in a way that feels sensory, playful and unmistakably fresh. At the heart of the

Folk VML launches masterbrand campaign to celebrate freshness of Brennans Bread

Folk VML has launched an integrated brand campaign for Brennans Bread that has been designed to reestablish the brand's authority for freshness and showcase the breadth of its range for modern Irish households. Running across TV, VOD, out of home (OOH), social and in-store from Monday (16 March), the campaign centres on an advert that celebrates Brennans' "irresistible softness" while bringing to life its promise of "Today's Bread Today". The li…