Flores: McAllen's annual events and festivals generate over $100 million in economic impact – Rio Grande Guardian

Flores: McAllen's annual events and festivals generate over $100 million in economic impact – Rio Grande Guardian

MCALLEN, Texas – The City of McAllen hosts around 800 annual events that contribute over $100 million in economic impact. Among the better known are Fiesta de Palmas, MXLAN, the Holiday Parade, South Pole, Sunset Live, and the McAllen International CarFest. The rationale for such festivals was explained by Yajaira Flores, McAllen’s director of convention facilities, at a recent McAllen Citizens League event. She said those signature programs are…