Flipkart Acquires Majority Stake in Pinkvilla to Enhance Engagement with Gen Z and Millennial Audiences

Flipkart Acquires Majority Stake in Pinkvilla

The deal will allow Flipkart to access insights into emerging lifestyle and entertainment trends while using content to unlock new commerce opportunities.

Flipkart acquires majority stake in Pinkvilla to enhance engagement with Gen Z and millennial audiences

Flipkart acquired a majority stake in the digital infotainment platform, Pinkvilla India, for an undisclosed amount to enhance engagement with Gen Z and millennial audiences.

Flipkart announces acquisition of majority stake in Pinkvilla

Flipkart acquires majority stake in Pinkvilla to deepen engagement with Gen Z, leveraging content for growth and commerce opportunities.

Flipkart buys majority stake in Pinkvilla to boost engagement, deepen content play and target Gen Z

With Gen Z audiences consuming a majority of their content around such themes, Flipkart is betting that the platform will provide not only reach but also sharper insights into consumer preferences.

Flipkart acquires majority stake in Pinkvilla

Flipkart, an e-commerce marketplace, announced the acquisition of a majority stake in Pinkvilla India Private Limited, a digital infotainment platform, on Tuesday, September 2. This acquisition is aimed at expanding the company’s content footprint by leveraging the platform’s brand and the majority of the Gen Z audience. Speaking on the acquisition by the company, Ravi Iyer, Senior Vice President, Corporate, Flipkart, commented, “Our acquisition…

Flipkart Acquires Majority Stake in Pinkvilla to Boost Content and Commerce Strategy

Flipkart has acquired a majority stake in Pinkvilla to enhance its content-led commerce strategy, expanding digital engagement and strengthening brand reach.