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Flair reroutes strategy to lure corporate travellers — without a business class
Flair targets small-business travelers with paid add-ons, shorter layovers, and integration into travel-agent booking systems to capture a significant corporate market.
- On Jan. 16, 2026, Flair Airlines announced it is revamping its ultra-low-cost brand to attract more business travellers, but the Edmonton-based carrier says it will not add first-class seating.
- Amid competition from Air Canada and WestJet, Flair aims to target mainly small businesses by plugging into travel agents and booking sites after a downturn in Canadians' U.S. travel less than two years ago.
- Retaining low-cost fundamentals, Flair will keep strict cost controls, a pay-for-service model, and maximize use of its 20 aircraft while selling pay-for-service add-ons like priority boarding and carry-on allowance.
- From Atlantic Canada, Flair will add shorter flights to Toronto and Ontario's Waterloo Region, but absent loyalty points, Air Canada's larger fleet may limit uptake, Andrew D'Amours said, `I don't see any CEOs flying Flair any time soon`.
- Analysts reacted that Flair hopes to join a global distribution system within months, but Wilk said, `They don't see Flair in the systems because we're not a part of it`.
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13 Articles
13 Articles
Flair Airlines is reorganizing its brand at very low prices in order to attract more business travellers, despite the lack of services on board.
·Montreal, Canada
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Winnipeg Free Press+7 Reposted by 7 other sources
Flair reroutes strategy to lure corporate travellers — without a business class
Breaking News, Sports, Manitoba, Canada
·Winnipeg, Canada
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Total News Sources13
Leaning Left5Leaning Right0Center4Last UpdatedBias Distribution56% Left
Bias Distribution
- 56% of the sources lean Left
56% Left
L 56%
C 44%
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