Fivetran Brings Data Lake Interoperability to Google Cloud

Fivetran Brings Data Lake Interoperability to Google Cloud

Alongside data lake support for Microsoft Fabric, data integration vendor Fivetran expanded its Managed Data Lake Service to support Google’s Cloud Storage (GCS), following previous launches on AWS and Azure. The Fivetran Managed Data Lake Service, which the vendor launched last year, automatically converts data into open table formats, specifically Apache Iceberg and Delta Lake, and facilitates interoperability with popular query engines and me…

The Role of Data Lakes in Martech Integration

The marketing technology, or Martech landscape is changing rapidly and it is common for end users to feel like it’s become more complex a market as a result of the emergence of new tools and platforms. Proficiency in both tool selection and application is crucial for successfully navigating the large expanses of marketing data. Marketing data lakes: are a potent, centralized repository created to handle and preserve a wide variety of data format…

Fivetran launches Managed Data Lake Service with Google Cloud

Fivetran has launched its Managed Data Lake Service for Google Cloud Storage, enhancing data integration and governance for nearly 4,000 shared customers.