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Five US states join FTC suit against Hims & Hers over privacy practices

The amended complaint adds five states and says Hims & Hers shared sensitive health data with Meta Platforms, Snap and other advertisers while misleading users on privacy and billing.

  • On Tuesday, the Federal Trade Commission filed an amended complaint in U.S. District Court for the Northern District of California, adding Arizona, Florida, Nebraska, Ohio, and Wisconsin to its lawsuit against Hims & Hers Health.
  • The expanded legal action stems from an initial July complaint alleging the company misled consumers about privacy and shared sensitive health information with Meta Platforms, Snap, and other third-party advertising platforms, alongside deceptive billing and cancellation practices.
  • Shares of Hims & Hers rebounded 6% to $20 on Wednesday following a 17% plunge on Tuesday, even as third-quarter revenue rose to $890 million despite margin pressures.
  • A Hims & Hers spokesperson said on Tuesday the company "will vigorously defend ourselves against these follow-on claims, which rely on the same flawed allegations advanced in the government's lawsuit."
  • KeyBanc labeled the period ahead a "transition year," warning that artificial intelligence investments and margin pressure from branded drugs may weigh on the company's fiscal 2027 and 2028 earnings outlook.
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Five US states join FTC suit against Hims & Hers over privacy practices

Five US states have joined the Federal Trade Commission ​in a lawsuit that alleges telehealth company Hims & Hers ‌Health engaged in deceptive and unlawful privacy practices, the FTC said on Tuesday.

·London, United Kingdom
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MarketBeat broke the news in Sioux Falls, United States on Tuesday, November 10, 2026.
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