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Five US states join FTC suit against Hims & Hers over privacy practices
The amended complaint adds five states and says Hims & Hers shared sensitive health data with Meta Platforms, Snap and other advertisers while misleading users on privacy and billing.
On Tuesday, the Federal Trade Commission filed an amended complaint in U.S. District Court for the Northern District of California, adding Arizona, Florida, Nebraska, Ohio, and Wisconsin to its lawsuit against Hims & Hers Health.
The expanded legal action stems from an initial July complaint alleging the company misled consumers about privacy and shared sensitive health information with Meta Platforms, Snap, and other third-party advertising platforms, alongside deceptive billing and cancellation practices.
Shares of Hims & Hers rebounded 6% to $20 on Wednesday following a 17% plunge on Tuesday, even as third-quarter revenue rose to $890 million despite margin pressures.
A Hims & Hers spokesperson said on Tuesday the company "will vigorously defend ourselves against these follow-on claims, which rely on the same flawed allegations advanced in the government's lawsuit."
KeyBanc labeled the period ahead a "transition year," warning that artificial intelligence investments and margin pressure from branded drugs may weigh on the company's fiscal 2027 and 2028 earnings outlook.