The State of Health Care Communication: What Patients Want in 2025

The state of health care communication: What patients want in 2025

A new survey reveals growing demand for clear, digital-first communication — and rising frustration with outdated forms, inconsistent channels and clunky omnichannel experiences.

Five Critical Trends Reshaping Patient Communications in 2025

The healthcare sector faces pressure to modernise patient communications as consumer expectations reach an all-time high. New research from Smart Communications reveals five pivotal shifts in healthcare customer experience that competitive intelligence teams must monitor to identify market opportunities and assess digital transformation initiatives across the industry. This analysis of global healthcare consumer behaviour, spanning six countries…