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FirstBank’s Customer-First Approach Drives No. 1 J.D. Power Ranking

FirstBank ranked No. 1 for retail banking customer satisfaction in the South Central region in the J.D. Power 2026 U.S. Retail Banking Satisfaction Study. The ranking is based on feedback from more than 100,000 retail banking customers nationwide. The study also found that FirstBank received the highest ratings in the region for trust and for its people. “Earning the JD Power Award is a powerful validation of our vision to be the cornerstone tha…
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Huntsville Business Journal broke the news in on Tuesday, March 31, 2026.
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