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First Group Enters Short-Term Rental Market With Launch Of First Private Stays - The Bulrushes

Summary by The Bulrushes
Durban – In a move that signals growing diversification within South Africa’s hospitality sector, First Group has launched a new short-term rental management business under the brand First Private Stays (FPS). Drawing on more than 30 years of experience in hotel and resort operations, the Durban-based group is stepping into the increasingly popular world of holiday home rentals, bringing its full-service approach to a market typically dominated …
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The Bulrushes broke the news in on Thursday, May 29, 2025.
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