US EditionFirehouse Subs® Accelerates Expansion in Mexico With Plans To Open 100 Restaurants
- Firehouse Subs and Foodplay announced a development agreement on May 27, 2025, to open 100 restaurants in Mexico over five years.
- This agreement follows RBI's strategy to expand Firehouse Subs globally, driven by Mexico's growing sandwich market potential and planned restaurant openings also in Brazil and Australia.
- Foodplay will open the first Firehouse Subs in Monterrey, Nuevo León, with additional locations planned in Monterrey's metropolitan area, creating hundreds of local jobs and career opportunities.
- Duncan Montero of RBI expressed confidence in Firehouse Subs’ opportunities within Mexico’s expanding sandwich industry, while COO Lopez emphasized their dedication to establishing and expanding the well-known sub sandwich franchise throughout the country.
- The expansion marks a milestone in Firehouse Subs' growth, adding to its 1,300 existing restaurants worldwide and highlighting RBI's role as a leading quick-service company with over 32,000 locations globally.
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Total News Sources26
Leaning Left2Leaning Right2Center7Last UpdatedBias Distribution64% Center
Bias Distribution
- 64% of the sources are Center
64% Center
L 18%
C 64%
R 18%
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