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FinTech startup Reach sells majority stake to US-based Primus Capital

Summary by BetaKit

American private equity (PE) firm Primus Capital has acquired a majority stake in Calgary’s Reach, which helps e-commerce and software-as-a-service (SaaS) companies sell globally. Reach founder and CEO Sam Ranieri confirmed to BetaKit that the transaction was a majority recapitalization, but declined to share how much Primus invested in the FinTech startup or at what valuation. “The right partner was necessary to really take this to the next le…

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FinTech startup Reach sells majority stake to US-based Primus Capital

American private equity (PE) firm Primus Capital has acquired a majority stake in Calgary’s Reach, which helps e-commerce and software-as-a-service (SaaS) companies sell globally. Reach founder and CEO Sam Ranieri confirmed to BetaKit that the transaction was a majority recapitalization, but declined to share how much Primus invested in the FinTech startup or at what valuation. “The right partner was necessary to really take this to the next le…

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BetaKit broke the news in 3 days ago on Thursday, February 20, 2025.

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