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Not All Brands Are Onboard with Ditching Synthetic Dyes

UNITED STATES, JUL 9 – MARS resists phasing out synthetic dyes citing technical challenges while other major food makers commit to bans by 2027 amid health concerns, FDA says Red 3 linked to cancer.

  • Federal regulators have announced plans to prohibit the use of the petroleum-derived dye Red 3 by early 2028 due to health risks.
  • This action follows studies linking synthetic dyes like Red 3 to cancer in lab rats and reflects growing regulatory scrutiny and industry shifts.
  • Major companies such as Kraft Heinz, PepsiCo, and General Mills have committed to eliminating artificial dyes, with Kraft Heinz targeting full removal by 2027.
  • Pedro Navio, Kraft Heinz's North America president, emphasized that most of their products contain either natural coloring agents or none at all, although some items still present technical challenges in this area.
  • This phaseout implies a significant shift toward natural coloring amid environmental concerns about petroleum and ongoing debates about dye safety and supply limitations.
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Washington Times broke the news in United States on Tuesday, July 8, 2025.
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