US EditionFilippo Berio hires media agency for data-driven ad blitz - DecisionMarketing
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Filippo Berio hires media agency for data-driven ad blitz - DecisionMarketing
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a highly-targeted media strategy to help raise awareness of its full range of oils, glazes, vinegars and pestos. The brand has appointed Mediaplus Group UK division Mediaplus Connect to the brief, which will focus heavily on optimising presence on TV and video, with a strong footprint across digital media. The first stag…
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