US EditionFigure skating embraces the future with new technology, modern concepts to engage athletes and fans
- The International Skating Union initiated its Vision 2030 plan to grow and expand the sport, aiming to improve fan engagement at the figure skating world championships in Boston, which took place on March 26, 2025.
- Vision 2030 seeks to make figure skating feel cool again by improving TV presentation, simplifying complex rules, increasing sponsorship, and expanding revenue streams.
- The plan includes promoting skating through grassroots initiatives, reimagining the season-long calendar, and exploring new technology, potentially ushering the sport into the modern era, as well as back-of-the-house upgrades such as an expansive lounge for competitors and a calming room with therapy dogs.
- ISU President Jae Youl Kim granted The Associated Press a behind-the-scenes tour of the world championship setup on Thursday, shortly before the start of the men's short program, emphasizing that skaters are the reason why this sport exists and the ISU wants to shine a brighter spotlight on them.
- Lüders explained the intention to enhance the fan experience by showcasing skaters' raw reactions in the kiss-and-cry area and encouraging interactions like hugging or high-fives between skaters, while Wagner expressed that she would have loved post-skate interviews in the kiss-and-cry area when she was an athlete.
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Hernits: Many new things are being tested during the World Championships
Margus Hernits is also working for the International Skating Union at the World Figure Skating Championships in Boston. "We have a three-person team from the International Skating Union who basically runs this competition," he told ERR.
·Estonia
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Associated Press News+22 Reposted by 22 other sources
Figure skating embraces the future with new technology, modern concepts to engage athletes and fans
The governing body of figure skating has embarked on an ambitious plan called “Vision 2030,” and the idea is simple: Make the sport cool again.
·United States
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Total News Sources25
Leaning Left14Leaning Right1Center4Last UpdatedBias Distribution74% Left
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