US EditionFIFA’s $1 billion bid to turn global soccer into the NFL of sports
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FIFA’s $1 billion bid to turn global soccer into the NFL of sports
The governing body of world soccer has launched its most ambitious club tournament to date, a calculated move to capture new markets, expand audiences, and scale its global business. With $1 billion in prize money, the revamped Club World Cup marks a bold attempt to turn club soccer into a global media property, one built on NBA-style revenues, Saudi investment, and an American appetite for large-scale entertainment. If the strategy pays off, so…
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