US EditionTikTok picked by FIFA as video content partner at 2026 World Cup
TikTok will host a dedicated World Cup hub with live streams, behind-the-scenes access, and creator programs to boost engagement and protect FIFA content rights.
- TikTok was picked by FIFA as the first preferred platform for video content on social media at a men's World Cup.
- FIFA promised fans would be taken behind the curtain and closer to the action than ever before.
- TikTok will host a creator collaboration program, providing global creators with access to behind-the-scenes moments.
63 Articles
63 Articles
TikTok will livestream clips of World Cup matches
Parts of World Cup 2026 matches will be live-streamed on TikTok, FIFA announced on Thursday. As part of a "first-of-its-kind Preferred Platform agreement," the platform will also feature other original content created specifically for TikTok, as well as curated clips."FIFA's goal is to share the exhilaration of the FIFA World Cup 2026 with as many fans as possible, and we can't think of a better way to further that mission during the biggest eve…
Whoever wins the men's World Cup this summer, TikTok is already in a promising position. The popular video app has a contract…
The collaboration will include live broadcasts, official content center and special programs for creators during the tournament.
TikTok was chosen by FIFA as the first "preferred platform" for video content on social media in a Men's World Cup, said on Thursday the governing body of world football. The association with the World Cup will allow creators to gain special access during the 48-nation tournament to be held in 16 cities —11 in the United States, three in Mexico and two in Canada — from June 11 to July 19. FIFA indicated that they will have the right to live stre…
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