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'It's Not Easy Losing a Friend': Luke Fickell on AD Chris McIntosh's Departure

Fickell said McIntosh’s backing helped stabilize Wisconsin’s football program, and he does not expect the leadership change to alter expectations.

  • On Tuesday, Wisconsin football coach Luke Fickell acknowledged disappointment over athletic director Chris McIntosh's departure to become the Big Ten's deputy commissioner for strategy.
  • McIntosh, who served as Wisconsin's athletic director since 2021, hired Fickell away from Cincinnati and backed him through a 9-15 record over the last two seasons.
  • Under McIntosh's leadership, the Badgers added 34 transfers this offseason, including 27 from other Football Bowl Subdivision programs, fulfilling his promise to increase football investment.
  • Marcus Sedberry, Wisconsin's former deputy athletic director and chief operating officer, will serve as interim athletic director pending a permanent successor announcement.
  • Despite the personal loss, Fickell emphasized professional expectations remain unchanged, stating, "We all understand this is big-boy ball and this is big business.
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Wisconsin coach Luke Fickell says 'it's not easy to lose a friend' after McIntosh's exit

Wisconsin coach Luke Fickell has acknowledged he was disappointed about the departure of athletic director Chris McIntosh, but doesn’t believe his friend leaving will have a major impact on his future with the Badgers.

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USA Today broke the news in United States on Monday, April 13, 2026.
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