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Ferrari Luce faces legal challenge over name registered by Mazda
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Ferrari Luce faces legal challenge over name registered by Mazda
Shadows fall over Ferrari’s new Luce, the model set to usher in the electric era of the Prancing Horse. Just weeks before its scheduled debut in May, Maranello is confronting a surprising legal issue originating from Japan, where the name “Luce” appears to be registered by Mazda. Who came first? According to recently surfaced documents, Mazda filed the trademark for “Luce” in Japan just weeks after Ferrari announced its new electric model. Many …
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