Ferrari CEO Says the Brand’s Fastest Car Might Not Have an ICE Engine at All, Despite Luce Backlash
9 Articles
9 Articles
At the end of May, Ferrari released Luce, the first fully electric car in its history, which will be sold for more than R$ 3.2 million. The repercussion, however, was quite negative for the brand, which saw its actions collapse the next day, as well as a series of memes that ran the networks. Even a former Ferrari president detonated the new model publicly. Among the critics, one of the arguments used is that of the traditional brand policy, whi…
It seems that the rather strange design of the Ferrari Luce could be made more acceptable with some tuning.
On May 25, 2026, Ferrari unveiled its first electric vehicle, the Luce, in Rome, Italy. 79 years after the brand's founding, this EV was revealed on a historic date and in a historic location. While its design has already sparked both praise and criticism, this article delves into the core of its challenge to tradition and innovation.
Ferrari and Gucci drive to survive: Brand evolution is an acquisition strategy, not a betrayal
Last week, Ferrari unveiled the Luce, its first fully electric vehicle, designed in partnership with former Apple wizard Jony Ive’s Love From. Days earlier, Gucci announced it would become the first luxury fashion house to hold a title sponsorship in Formula 1, renaming Alpine to Gucci Racing Alpine from 2027 in a deal estimated at $50–$60m per season. Both announcements were greeted with the predictable wave of traditionalist alarm. Bold move, …
A new car in the lineup – and $3 billion immediately cut from the company’s value: this is how stock exchanges reacted to the Ferrari Luce. The sports car manufacturer’s first electric car was met with a roar, but while petrolheads lament the “betrayal of tradition,” financial experts are urging people to buy shares that have fallen in price.
Ferrari took a step that for years seemed unthinkable: it officially introduced the Luce, the first fully electric car in its history. Maranello’s firm chose to inaugurate a new stage with a model that challenges almost all the codes that built its identity: it is not a two-seater supercar, but a four-door vehicle with capacity for five occupants and a silhouette that departs from the classic designs of the brand. The technological bet is ambiti…
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