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Celebrity-Favorite Burger Chain Fatburger Targets First Coast for Regional Expansion Kickoff

FLORIDA, JUL 3 – Fatburger will open 40 new locations in Florida over 10 years, entering Jacksonville and expanding in Tampa and Orlando, leveraging Whole Factor Inc.'s franchise experience.

  • In a Wednesday press release, FAT Brands Inc. announced a 40-unit, 10-year deal with Whole Factor Inc. to expand Fatburger across Florida, including Jacksonville.
  • Following a 20-year hiatus, Fatburger re-entered Florida two years ago, and Whole Factor Inc. has grown the brand under a 14-unit deal, opening two units to date.
  • Amid its expansion, growth momentum has been constrained despite a pipeline of over 1,000 units and more than 80 U.S. locations in Orlando and Tampa.
  • With the deal, Whole Factor Inc. anticipates expanding Fatburger into the Jacksonville market and cementing its role as a key burger brand in Florida, said Spike Singh.
  • Later this year, FAT Brands Inc. notes a new store will open in Orange Park near Jacksonville, but forward-looking statements are subject to risks under the Private Securities Litigation Reform Act.
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The Business Journals broke the news in United States on Wednesday, July 2, 2025.
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