US EditionHugo Boss beats expectations with 2% revenue decline
- Hugo Boss reported a 2% currency-adjusted revenue decline to 999 million euros in Q1 2025 amid rising macroeconomic uncertainty affecting Berlin-based operations.
- The decline followed a strong 2024 finish but was driven mainly by weaker demand in Asia-Pacific, notably subdued consumer spending in China and the U.S., amid tariff and economic concerns.
- Despite revenue drops of 3% in the Americas and 6% in Asia-Pacific, digital sales grew 5%, and licensing rose 10%, while the company maintained focus on cost control and flexible sourcing.
- CEO Daniel Grieder said, “Following a strong finish to 2024, our Q1 2025 performance was affected by rising macroeconomic uncertainty,” and the company expects full-year sales between €4.2 billion and €4.4 billion.
- Hugo Boss reaffirmed its 2025 outlook with anticipated flat sales and EBIT growth, while remaining vigilant on uncertainties, tariff impacts, and consumer sentiment shifts worldwide.
12 Articles
12 Articles
Hugo Boss holds guidance despite 2% fall in Q1 sales to €999m
Hugo Boss is maintaining its sales outlook for the year, despite having reported that sales fell by 2% to €999m (£850m) during the first quarter of 2025. Q1 sales dipped by 1% in both EMEA and the Americas. In the Asia Pacific region, sales dropped by 8% due to persistently weaker demand in China. According to the luxury retailer, sales fell due to increased macroeconomic uncertainty weighing on global consumer sentiment. As a result, Hugo Bo…
Hugo Boss posts better than expected revenue, sees sales, profits still fall
Despite the quarter being somewhat lower than the same period last year, fashion brand Hugo Boss reported better-than-expected Q1 revenue. It also reaffirmed its guidance for the entire year. The German company’s first-quarter revenue dropped to US $ 1,129.87 million, somewhat less than the US $ 1.14 billion it made the previous year but more […] The post Hugo Boss posts better than expected revenue, sees sales, profits still fall appeared first…
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