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Asos customers receive ‘hack’ notification threatening leak

Hundreds of users reported app access issues after a push alert said ASOS had been fully compromised and threatened to leak data unless contacted.

  • Asos app users received a push notification on Tuesday morning claiming the platform's systems were compromised, with the message stating "ASOS HACKED" and alleging the company's Snowflake instance was fully breached.
  • Sent shortly before 10 a.m., the message threatened the Asos DPO and IT departments, demanding they "Engage with us, or we will leak it" via a Telegram chat link included in the notification.
  • More than 400 customers flagged issues on Downdetector by 10:30 a.m., while some users questioned on social media whether the alert was a marketing strategy rather than a genuine security breach.
  • Asos has not commented on the alert, though British law requires the company to report any data breaches classified as "high risk" to officials within three days.
  • The retailer, which reported revenues of £2.5 billion in 2025 and serves 17 million customers annually across more than 150 countries, now faces scrutiny over the scope and authenticity of the alleged breach.
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The British fashion company Asos has been hacked and the attackers have made threats via push notifications to the company's customers.

·Stockholm, Sweden
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Caschys Blog broke the news in Geestland, Germany on Tuesday, October 6, 2026.
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