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Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy
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1 Articles
Fashion in sport: How Amiri, Blokecore and collabs show shift in fan strategy
Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape has undergone a significant transformation, dramatically reshaped by the modern intersection of fashion and sport. These collisions are taking a number of guises. From high-end fashion houses launching official club formalwear (check out the recent Amiri x FC Barcelona partnership), limited streetwear capsule collections (Ar…
·London, United Kingdom
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