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Fans Moving Markets: Alessandra Ferreri (Wattpad) Explains the Power of Narrative
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Read time approx.: 4 minutes, 11 secondsCan a story published by chapters in an app change what we see in cinema, television and bookstores? Alessandra Ferreri, Global Director of Content at Wattpad tells us how stories with millions of committed readings and fandoms are transformed into books, webcomics and audiovisual productions. In this interview we explore the early signs that identify scalable success, the commercial learnings behind succe…
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