US EditionGearbox’s Randy Pitchford Responds To ‘Borderlands 4’ Price Debacle
- On May 14, 2025, Gearbox CEO Randy Pitchford addressed fans' worries regarding the possibility of Borderlands 4 being priced at $80 ahead of its September 12 release.
- The high price speculation follows Borderlands 4's development cost being more than double that of Borderlands 3, although Pitchford says pricing is not his decision.
- Pitchford advised that "real fans" would find a way to pay even if the game costs $80, a statement that sparked fan backlash amid rising game prices and declining consumer spending power.
- The $80 price reflects a growing industry trend with AAA titles rising from $60 to $70 and now potentially to $80, while some consumers expect multiple costly DLCs and skins post-launch.
- Fan criticism intensified as the release date approaches, with some claiming the tweet derailed promotion and others threatening to skip the game, highlighting tensions over video game pricing strategies.
17 Articles
17 Articles
If Borderlands 4 costs £80 Gearbox’s boss thinks you should pay it
How much would you pay for Borderlands 4? (Take-Two Interactive) Randy Pitchford thinks that ‘real fans’ will ‘find a way to make it happen’ if Borderlands 4 ends up costing £80, but he insists the price isn’t up to him. It’s true that the price of video games has varied little since gaming went mainstream in the 80s and 90s. Back in 1991, the average price of a movie ticket in the UK was £3.03 and it’s now close to £8. And yet, at the same time…
As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’
Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying $80 for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.”
That rage-inducing Borderlands 4 price tweet hasn't stopped Randy Pitchford posting, as he declares an indie game is "cheaper than a point of meth"
Yep, this is a thing the Gearbox exec has tweeted. He's posted that indie shooter Mycopunk is "cheaper than a point of meth" and "probably has fewer side effects, too", in response to publisher Devolver Digital making a joke about Borderlands 4 potentially costing $80.
Coverage Details
Bias Distribution
- 67% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
