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Versant Expects to Add More Live Sports to Fandango Following Bundesliga Deal

Versant plans a 20%-plus boost in titles and hours as it uses a $20 million-a-year Bundesliga deal to drive its free streaming push.

Summary by Awful Announcing
Credit: Fandango/VersantVersant is making its first major push into the free streaming television market, positioning Fandango as a competitor to services like Tubi and PlutoTV—with live sports expected to play a central role. The first major sports move was the recent announcement that Bundesliga matches would begin airing on the streaming service this year. The agreement is part of a five-year deal worth $20 million per year with USA Sports, w…

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The Hollywood Reporter broke the news in Los Angeles, United States on Wednesday, July 15, 2026.
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