Family Matters: How The Scheufele's Led Chopard To The Pinnacle Of Watchmaking

Family Matters: How The Scheufele's Led Chopard To The Pinnacle Of Watchmaking

Editor’s Note: This story originally appeared in Volume IV of B.H. Magazine. To get your copy (and access to future issues), subscribe here. Independence is one of horology’s most coveted attributes – a mark of authenticity in an industry dominated by conglomerates. For Chopard, a family-owned maison with deep roots in both high jewellery and haute horlogerie, independence isn’t a marketing angle; it’s the foundation of creative freedom. Few und…