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Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
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Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
In addition to selling delectable cat-themed sweets, the convenience store chain wants to increase cat adoptions and pet food donations. Family Mart has celebrated Japan’s Cat Day (February 22) since 2022 with all kinds of adorable, feline-themed snacks and a tongue-in-cheek name change to “Family Nyart” (nya meaning “meow” in Japanese). The now-annual campaign has proven to be a major success, with Nekonomics (neko is “cat”)–the term for revenu…
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