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Family-friendly Events: Crayola Hosts an 'Unretired' Colors Reunion

Summary by Event Marketer
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s Union Square. Hosted on International Colour Day (March 21), the vibrant activati…
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Family-friendly Events: Crayola Hosts an 'Unretired' Colors Reunion

Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s Union Square. Hosted on International Colour Day (March 21), the vibrant activati…

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Event Marketer broke the news in on Thursday, March 27, 2025.
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