US EditionIs Pandora Withdrawing From Waning China After Losing 80 % of Sales? - RetailDetail EU
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Mediafax Pandora does not give up in China. The Danish jewellery company is in the process of looking for partners to license business in this country. According to Reuters, the company carries out discussions with local investment funds to reduce brands and stocks available. The group operates in China through a network of 247 of its own stores, via its official website and in its partnership with Tmall, a online trading platform held by Alimba…
Media: Pandora is considering putting its China business in the hands of a local playerChina has long been an expensive headache for Pandora – now the jewelry giant may have a cure. According to Reuters, which has spoken to an
Is Pandora withdrawing from waning China after losing 80 % of sales? - RetailDetail EU
Jewellery brand Pandora is ‘exploring strategic options’ for its Chinese operations, as changing consumer preferences have caused its sales there to plummet by 80 %. The Danish brand is even considering leaving the world’s largest jewellery market. Licensing as solution? Pandora’s revenue in China has been decreasing since 2019, as local competitors are gaining ground thanks to digital strategies and competitive pricing. Meanwhile, demand is shi…
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