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fakemink Deserves the Hype

Summary by Pitchfork
Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran looks under the hood of the fakemink hype machine. With recent co-signs from Frank Ocean and Drake, the young UK rapper is on pace to become a star. Does the music hold up?

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Pitchfork broke the news in on Wednesday, September 3, 2025.
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