Failures as a Brand Basis | Attorney at Law Magazine

Failures as a Brand Basis | Attorney at Law Magazine

“What’s in a name? That which we call a rose by any other name would smell as sweet.” – Romeo and Juliet, Act II, Scene II This quote from Shakespeare is prophetic from a trademark standpoint. The primary function of a trademark is to identify and distinguish the goods or services of one party from those of other parties. But before you can get to the point of identifying and distinguishing your client’s goods or services from the competition, a…