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Video of MAID Patient Playing Cello Isn’t Canadian Government Advertising
The video was part of a 2022 retail campaign by Simons, later misinterpreted as government MAID advertising, with 34,000 likes on a misleading social media post.
- A 25-second video shared to social media last week showing a woman discussing her "final days" sparked viral claims that Canada is advertising government-approved medical assistance in dying, with one X platform post receiving around 34,000 likes.
- Verification through the Wayback Machine archive confirms the video's 2022 origins as a Quebec-based Simons retail campaign, originally posted to YouTube on Oct. 24, 2022.
- The advertising agency Broken Heart Love Affair explained Simons "wanted to open our eyes and create an unignorable tribute to all the beauty that surrounds us." The video featured Jennyfer Hatch, who had Ehlers Danlos syndrome and chose MAID at age 37.
- Former company president Peter Simons stated the project was "obviously not a commercial campaign," yet users on X, Instagram and TikTok persisted in claiming the video came from "an assisted suicide company in Canada."
- The 2022 campaign previously faced criticism for having "romanticized" assisted dying, though it never mentioned MAID; the video's resurfacing demonstrates how original context can be lost when content circulates on social media.
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15 Articles
15 Articles
Fact check: Video of MAID patient playing cello isn’t Canadian government advertising
A short video shared to social media claimed it was an ad by the Canadian government for medical assistance in dying, when in fact it was produced for a campaign by Quebec fashion retailer Simons in 2022.
·Canada
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The Toronto StarReposted by 
meadowlakeNOW
meadowlakeNOWFact File: Video of MAID patient playing cello isn’t Canadian government advertising
A short video shared to social media last week offered a glimpse into the "final days" of a woman at the end of her life. Some claimed the video was
·Toronto, Canada
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Coverage Details
Total News Sources15
Leaning Left9Leaning Right0Center3Last UpdatedBias Distribution75% Left
Bias Distribution
- 75% of the sources lean Left
75% Left
L 75%
C 25%
Factuality
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