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Bad Bunny's Super Bowl Halftime Show Brings the Party and Latin Culture to U.S.'s Most-Watched Sporting Event

Bad Bunny delivered a 15-minute Latin tribute featuring guest stars and Puerto Rican cultural elements, marking the first Super Bowl headliner primarily singing in Spanish.

  • On Feb. 8, Bad Bunny opened the halftime at Levi's Stadium, performing a 15-minute Latin tribute broadcast on NBC and Peacock.
  • The NFL chose Bad Bunny to showcase a popular artist after his three Grammy wins earlier this month and 2025 streaming performance, due to his cultural reach and success.
  • The halftime set featured sugarcane fields, la casitas, older men playing dominoes and piragua vendors, guest appearances included Lady Gaga and Ricky Martin, and Benito Antonio Martínez Ocasio handed a Grammy to a child.
  • California declared Feb. 8 Bad Bunny Day, celebrities praised the performance, and mass audiences were set to watch, highlighting tributes to Latin American and Caribbean cultures.
  • Observers noted political undertones—Bad Bunny’s support for Puerto Rican independence shaped the show, Drake declined participation, and Turning Point USA staged separate halftime programming.
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FandomWire broke the news in on Sunday, February 8, 2026.
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