US EditionMeta Reimagines Facebook's Poke Feature to Gamify Gen Z Flirting
Meta added a dedicated poke button, poke counts, and a tracking page to boost engagement, resulting in a 13-fold increase in pokes within a month, targeting younger users.
- Meta is reviving the Facebook poke feature by adding a dedicated button and page to increase user engagement as of 2025.
- This effort follows Meta's ongoing strategy to attract younger users amid declining youth interest and competition from Instagram and TikTok.
- The poke feature now includes visible poke counts and notifications, aiming to mimic popular gamification elements like Snapchat and TikTok streaks.
- Meta reported a 13-fold increase in poke usage last year after initial changes, describing the feature as “having a moment.”
- This revival indicates Meta hopes nostalgia and gamified social interactions will help regain relevance with younger audiences on Facebook.
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In addition to the likes, it will also be possible to count how many times someone is pushed by others. The benefits for the users remain manageable.
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Total News Sources19
Leaning Left3Leaning Right2Center2Last UpdatedBias Distribution43% Left
Bias Distribution
- 43% of the sources lean Left
43% Left
L 43%
C 29%
R 29%
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