Experts sound alarm over new trend in fashion marketing: 'How do you even navigate what's real and what isn't?'

Experts sound alarm over new trend in fashion marketing: 'How do you even navigate what's real and what isn't?'

Fashion brands built upon sustainability values have been scaling back their eco-driven marketing and shifting their focus back to the products themselves.  Clothing company leaders refer to the phenomenon as "sustainability fatigue" and say their customers just want nice clothes without having to think so much about how they're made. What's happening? As news outlet The Business of Fashion (BoF) reported, responsible fashion brands like Asket b…