US EditionExperiential OOH Campaign Challenges Traditional B2BMarketing - B2B Marketing
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Experiential OOH Campaign Challenges Traditional B2BMarketing - B2B Marketing
The marketing narrative in the financial sector tends to be quite corporate but it doesn’t have to be that way. An innovative Out-of-Home (OOH) campaign disrupted traditional B2B marketing with an interactive installation. A giant interactive credit card stopped London commuters in their tracks to promote the B2B spend management platform Payhawk. The installation, which transformed mundane financial processes into an engaging brand experience,…
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