US EditionExecutive View: Pro-choice car brands could be overwhelming the motorist
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Executive View: Pro-choice car brands could be overwhelming the motorist
Do customers want personalisation, or do they want simplicity, ponders Jim Saker, emeritus professor of Loughborough University's business school and president of the Institute of the Motor Industry. A UK car market with more than 60 brands, hundreds of model derivatives and mountains of options risks overwhelming car buyers and dealership staff alike.
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