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UCLA Ousts Athletic Director Martin Jarmond, Taps Former Lakers Execut
UCLA cited a significant financial deficit and said Harris will develop a new revenue strategy for athletics while serving without pay.
- On Monday, UCLA Chancellor Julio Frenk announced the immediate firing of athletic director Martin Jarmond, naming former longtime Los Angeles Lakers executive Tim Harris as interim athletic director and CEO on a pro bono basis.
- Chancellor Frenk cited a "significant financial deficit" as a driver for the leadership change, with UCLA athletics operating at a $219.5 million deficit over the last six fiscal years.
- Jarmond's six-year tenure included nine NCAA championship titles, including the 2026 women's basketball title, yet the football program struggled with coaching instability and record-low attendance.
- Harris will develop a strategy to grow revenue "through partnerships, licensing and other ventures," leveraging more than 35 years of experience from the Lakers.
- UCLA seeks an athletics model that "protects the breadth of our program" while competing in the Big Ten, as Jarmond is reportedly owed $6.5 million remaining on his contract extension.
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Citing 'financial deficit,' UCLA fires AD Jarmond
UCLA fired athletic director Martin Jarmond on Monday, with chancellor Julio Frenk explaining in a letter to the school community the Bruins' athletic program "currently carries a significant financial deficit, and its current path is not sustainable."
·United States
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Associated Press News+3 Reposted by 3 other sources
UCLA ousts athletic director Martin Jarmond, taps former Lakers executive Tim Harris to replace him
UCLA has fired athletic director Martin Jarmond after six years and is replacing him with former Los Angeles Lakers executive Tim Harris.
·New York, United States
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Coverage Details
Total News Sources12
Leaning Left6Leaning Right3Center1Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
R 30%
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