The Founders of Phony Negroni Built a $925 Million Market’s Breakout Brand. Now They’re Passing the Torch.

The Founders of Phony Negroni Built a $925 Million Market’s Breakout Brand. Now They’re Passing the Torch.

The Wine Group’s acquisition of the beloved NA cocktail is a milestone for the sober-curious movement.

The Wine Group Acquires Brooklyn-based St. Agrestis - Shanken News Daily

The Wine Group has acquired Brooklyn-based St. Agrestis, maker of the non-alcoholic RTD Phony Negroni, among other drinks. Terms of the deal were not disclosed but the Wine Group says St. Agrestis’ leadership team—Steven DeAngelo, Louie Catizone, and Matt Catizone—will … Continue reading → The post The Wine Group Acquires Brooklyn-based St. Agrestis appeared first on Shanken News Daily.

The Wine Group Buys Phony Negroni® Brand

Award-Winning Non-Alcoholic Aperitivo Line Expands TWG’s Presence in the Next Generation of Drinking April 29, 2026 (Ripon, CA) — The Wine Group LLC (TWG), one of the world’s leading producers of wine [...]

The Wine Group Acquires Phony Negroni Non-Alcoholic Brand

Award-Winning Non-Alcoholic Aperitivo Line Expands TWG’s Presence in the Next Generation of Drink...

Exclusive: The Wine Group Acquires 'Phony Negroni' Maker St. Agrestis

The Wine Group (TWG) has acquired St. Agrestis, the company behind the rapidly growing non-alcoholic ready-to-drink (RTD) Phony Negroni, chief marketing officer Helen Kurtz tells VinePair. TWG has not disclosed the transaction’s sum. In addition to the Phony Negroni — a non-alcoholic riff on the classic cocktail and the brand’s most popular product — St. Agrestis’s portfolio includes other zero-proof and alcoholic RTD aperitivos and Negronis. TW…