Exclusive: Instagram’s Adam Mosseri on how to beat TikTok — on your phone and in your living room

Exclusive: Instagram’s Adam Mosseri on how to beat TikTok — on your phone and in your living room

The NewsA day before Instagram’s new integration for Amazon Fire smart TVs was set to roll out, Adam Mosseri, who runs the platform for Meta, admitted to Semafor that he isn’t sure how people will use the app on their televisions.Maybe people will start by watching Reels passively, he said, or try collaborating with others in the room to share content on the TV screen.Not that the uncertainty bothered him: “We’re going to learn a lot,” he said. …

Instagram Could Embrace Long-Form Video Content to Compete With TikTok

In a recent interview, Instagram head Adam Mosseri outlined where the platform may be headed in the coming years, with the aim of taking on short-form content platforms like TikTok and YouTube. The official hinted at deeper investments in long-form videos, premium content, and new technologies that could change how people interact with the app beyond their phones.