US EditionGame Exclusives Are 'Antiquated' Says Xbox Exec Who's Never Heard of Mario Kart
Xbox president Sarah Bond calls console exclusives outdated as the company shifts to a multi-platform ecosystem, with recurring revenue prioritized over hardware sales, industry-wide changes underway.
- On October 22, 2025, Sarah Bond, president of Xbox, told Mashable that exclusives are antiquated and Xbox will not confine player experiences to a single device.
- Industry trends now favor expanding player bases rather than platform lock‑ins, as cross‑platform play, digital storefronts, and Xbox Game Pass reduce exclusivity's hold on studios and publishers.
- Several long-standing Xbox exclusives, including Halo: Combat Evolved and Gears of War remaster, are crossing to other platforms, reflecting industry-wide shifts this year, Xbox president Sarah Bond said exclusives are 'antiquated'.
- Now that the company is shifting its focus away from hardware, Xbox's role in the console space is unclear and some players find its identity uncertain as community in gaming grows around widely available titles.
- Supporting multiple storefronts positions the next‑generation Xbox closer to a PC model, Microsoft VP Jason Ronald said earlier this year, with planned support for Steam, Epic Games, and GOG.
19 Articles
19 Articles
NewsGaming.net The exclusive games to a console are "out-of-date" according to Sarah Bond, president of Xbox We understood, Xbox no longer likes exclusivity. Or rather, Satya Nadella, great boss of Microsoft, does not like it, and therefore Xbox is obliged to follow the movement. So we understood the fact that all Xbox games will eventually arrive on PS5 or at Nintendo, and Sarah Bond sinks a little bit more nail on this subject during an interv…
Xbox fans who are still waiting for a return to the exclusives’ times could be disappointed. Division president Sarah Bond made it clear that Microsoft has no plans to go back to that model, instead betting on a more open multiformat strategy. In an interview with Mashable, Bond explained that the world’s most popular video games are those available on multiple platforms. According to her, the idea of restricting a title to a single console or d…
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